Every business website in today’s fast-paced environment requires savvy search engine optimization to build and maintain website traffic. Strong local SEO tactics have been shown to deliver positive results over time. But what if you don’t have time? Digital marketing experts say the answer lies in pay-per-click campaigns. They are fast, flexible and instantly adjustable.
Pay per click marketing deliver instant traffic and leads by targeting internet users searching with specific keywords. This type of advertising campaign is important to include as part of a well-rounded online marketing program in general, but industry experts say PPC ads also can be deployed for specific time-sensitive marketing efforts. Pay-per-click can produce a high number of qualified leads in a short amount of time with limited risk.
Fine Tune PPC Placement
When asked for tips about PPC advertising, SEO marketing pros advised that these ads are not limited to Google AdWords. They can also target leads from social media networks and industry-specific websites. The more specific the online stage, the better a narrowly focused PPC ad campaign should work to reach that selective audience.
Enhance Your PPC Welcome Mat
Once a targeted user clicks on your PPC ad, the link should bring them to a simplified landing page that delivers exactly what the ad promised and makes it easy to collect vital information from the prospective customer. Users typically decide whether to stay on the page in seven seconds or less, so “instant gratification” is the name of the game.The best landing pages appear consistent with the look and feel of the PPC ad so that the user knows they’ve come to the right place.
The best landing pages appear consistent with the look and feel of the PPC ad so that the user knows they’ve come to the right place.
Keep it clean and uncluttered so the call to action is not lost in the crowd of text or graphic “noise.”Deliver your welcome mat information in a sales pitch that takes just five lines or less. Present it in a list or bulleted format if possible.
Deliver your welcome mat information in a sales pitch that takes just five lines or less. Present it in a list or bulleted format if possible.
Test your forms constantly to be sure they are working correctly, and not delivering valuable sales leads into the black hole of bad internet marketing.
Other tips from online marketing experts focus on the unique advantages of PPC ad campaigns. For example, small startups can benefit from the ability to control costs on a limited advertising budget. Pay per click allows companies to boost visibility without paying for each individual impression with banner ads that follow users after they leave your website. Users can be targeted via keywords and special interests without the cost of widespread media exposure. The advertiser only pays for verified leads who click directly on their PPC ad.
Finally, PPC advertisers can fine-tune their keyword targets almost instantly. Traffic and conversions can be analyzed daily, and adjusted to test response without the need to revamp an entire SEO campaign or change significant amounts of web content. Once you have the leads desired, the PPC ad campaign can be put on hold or scheduled for a future date on your seasonal marketing calendar.
Contact Wired Sherpa
If your business needs instant online advertising results and immediate flexibility on a budget, call the professionals with Wired Sherpa about pay-per-click ads. Contact us online or call (303) 882-2640.